#Apptivate crm install
#Apptivate crm series

In this episode of Apptivate’s new gaming series, Farhan Haq returns to the podcast to share his expertise on monetizing mobile games. (22:47-22:52) “I would say creative is the king of performance marketing right now.”Mentioned in this Episode: (21:48-21:59) “You can see the organic uplift from the days the influencer released the video, so you can attribute these organic installs to the specific influencers.” So it’s enormously important to have the right audio.” Even if we’re talking about a gameplay video, if you had two different songs CPI could be 10-20 times different. (9:14-9:28) “We can see a big difference between songs.

11:11 Marketing a release of a new mobile game.

#Apptivate crm install

How important do you think creative is in the success of install campaigns, and does that importance vary by channel?.What is the primary KPI that you use to see success from influencer campaigns?.What are some methods you use to determine media mix? What platforms are working well right now? Not working so well?.What is your approach to figuring out which markets to initially push your new game?.How do you figure out the best approach to marketing the new mobile game and its release?.How do you leverage community to enhance the ads experience and/or the endgame experience?.How does having music licenses affect the way you target users?.How would you classify Beatstar as a gaming genre? What factors do you think led to the success of Beatstar?.He’s based in the Netherlands.Questions Dmitry Answered in this Episode: Before joining Space Ape Games, Dmitry was in a marketing leadership position at Kakao Games Europe B.V., ChimpWorks, and GamePoint.

You’ll learn how important your audio choice can be, the best ways to measure the performance of influencer campaigns, and where to launch your new game.ĭmitry leads user acquisition campaigns for Boom Beach: Frontlines, and previously, Beatstar.

#Apptivate crm series

He joins Apptivate’s Gaming Series to share his approach to launching new mobile games and install campaigns. We look forward to seeing what’s next for such an exciting entrepreneur.Dmitry Gubanenkov is a Marketing Manager at Space Ape Games, the London-based mobile game developer. “Mark Kanji and Apptivation Mobile Limited caught our attention having achieved amazing results in such a short time from incorporation, with remarkable growth and employee numbers likely to be 100 by the end of the year, achieving all this without the need for external equity to date.

Kanji succeeds the likes of eCourier and Shutl founder Tom Allason, Forward Internet Group’s Neil Hutchinson, Miroma’s Marc Boyan, ’s Michael Phillips, .uk’s Mark Pearson, and 2012 winners Matt ‘Mills’ Miller and John ‘Sinx’ Sinclair, the founders of digital agency ustwo™.Īwarding Kanji with the Top Gun title, managing partner at haysmacintyre, Ian Cliffe, said: “With a record number of applicants this year and the quality of the businesses continuing to impress, shortlisting was tougher than ever, which made selecting this year’s haysmacintyre Top Gun a real challenge. “The award is a real tribute to the strong team behind me and will help increase our profile, market confidence and further accelerate our growth into new industries.”

“I am thrilled to be have been recognised and awarded Top Gun for 2013, especially given the calibre of entrepreneurs nominated this year,” said Kanji. Previous recipients include the founders of high-profile businesses Nails Inc., Hawk-Eye Innovations, Maximuscle, Mind Candy, Miniclip, Innocent Drinks,, and Daisy Communications.Īt an awards ceremony held at London’s Kensington Roof Gardens, with more than 60 of Britain’s top young business owners in attendance, Mark Kanji was selected from the 2013 winners as the haysmacintyre Top Gun for the extraordinary growth of his young business.

With founders aged 35 or under and their companies having to exceed a turnover of £1m or to have raised significant amount of equity finance, the Young Guns list has become an exclusive network of the UK’s most precocious entrepreneurial talent. The Class of 2013, which this year boasted 50 qualifying co-founders, together employ 1,000, turn over an average of £7.2m and share an average age of 30. His and 29 other outstanding businesses chosen by Growing Business and a judging panel made the 11 th annual list of the UK’s most exciting young entrepreneurs. Mark Kanji, the founder of fast-growing app developer Apptivation Mobile, has been named the haysmacintyre Top Gun at the 2013 Young Guns awards.